The Business Model Canvas is a visual strategic management and entrepreneurial tool. It’s the most well known methodology used by Startups and to describe, design, challenge, invent, and pivot your business model.
Roman Pichler is a leading agile and lean product management expert, and the founder of Pichler Consulting. Roman’s expertise includes agile market research, product planning and product strategy, agile product roadmaps, and agile product definition including personas, user stories, scenario and user interface design.
Roman is the author of four books on Agile and Scrum including Agile Product Management with Scrum, and he blogs at allthingsproductowner.com.
The Product Canvas is an alternative to a traditional, linear product backlog. It describes the product’s target group together with the needs addressed, paints a big picture of the desired user experience and it provides the details for the next iteration. In order to fill work with the Product Canvas, the team must make use of various techniques and tools such as personas, scenarios, storyboards, design sketches, workflows, user stories, constraint cards and ready stories.
The Product Canvas was created by Roman Pichler. He developed it over the past 10 years, based on his work with product owners and product managers. An interesting fact is that his canvas is compatible with the Business Model Canvas.
The canvas is composed of the following sections :
Step 1 : creates personas that relate to your problem validation work. The personas allow you to connect with the target users and customers. You can use Roman Pichler’s persona template to describe your personas.
Step 2 : step describes the product comprehensively but at a rough, coarse-grained level.
Step 3 : determines what should be done in the first sprint. As you are about to start building the first product increment, you should address the greatest risk or the biggest uncertainty.
For more details, read http://www.romanpichler.com/ and check the following slideshare.